This is a composite of mobile speed, Google Business Profile completeness, accessibility, and security — weighted by what local customers actually feel when they land on your site.
| Dimension | What it measures | Score | Status |
|---|---|---|---|
| Overall Health | Composite (mobile 35% + GBP 25% + a11y 20% + SSL 10% + http 10%) | 63/100 | ● FAIR |
| Mobile speed | Lighthouse performance (CrUX field data when available) | 68/100 | ● FAIR |
| Google Business Profile | Hours, photos, reviews, categories, website link | 80/100 | ● GOOD |
| On-page SEO | Meta tags, alt text, schema, headings, canonical URLs | 100/100 | ● GOOD |
| Security & SSL | HTTPS certificate, browser trust indicators | FAILED | ● FIX |
| Site reachability | HTTPS response & non-broken status | WORKING | ● OK |
Your site is loading but the SSL certificate is missing or invalid. Browsers show a 'Not Secure' warning to visitors, and Google demotes the listing in search results. Free certificates via Let's Encrypt or your hosting provider take 10 minutes to install.
Most visitors decide whether to call or leave within 3 seconds. A bold phone-number button and a 'Get a Quote' CTA at the top of the page can lift conversion 15-30%.
Local businesses with 3+ reviews visible above the fold convert at significantly higher rates. Pull your top Google reviews onto your homepage.
We're a Dallas-based web design + local-SEO shop. We can run a deeper review on a quick 10-minute call — no pitch, no commitment — and tell you which fixes are quick wins and which need a real rebuild.
Reply to this email or grab a slot at sales@forgeflowlabs.com.